z-teca

We led the rebrand of z-teca, a 19-location fast-casual restaurant chain in Toronto, developing a refreshed identity that modernizes the brand while staying true to its SoCal-inspired roots. The work included updated logos, a refined colour palette and typography system, and a flexible design language built to scale across physical and digital touchpoints. Packaging and merchandising concepts were developed to bring the identity to life in a tangible, customer-facing way. The project culminated in a comprehensive 75-page brand book, establishing clear guidelines and a cohesive system to ensure consistency across all locations and future growth. Below is a collection of brand assets such as updated logos, patterns, menu boards, merch and marketing collateral as well as some snippets from the brand guideline book.