Experience RBC

Experience RBC was a first-of-its-kind concept space launched by RBC at Sherway Gardens to create a more interactive and technology-driven banking experience. Designed to help customers navigate financial and business decisions in a more approachable way, the space combined immersive digital touchpoints with personalized educational tools. We developed animated screen content for one of the experience’s interactive small business stations. Users could choose between two pathways, starting a business or growing a business, and progress through a series of questions using simple yes-or-no inputs. Each interaction triggered responsive animations and visual feedback designed to guide users intuitively through the experience while making complex financial concepts feel more engaging, accessible and human. The result was a seamless blend of technology, storytelling and motion design that transformed traditional banking education into an interactive journey.