Lais

Lais is a Toronto-based R&B artist whose debut album SESSION ONE gained recognition from OVO and was featured on OVO Sound Radio and Beats 1/Apple Music. For the release of his follow-up project, GIVE ME ONE MORE, we developed a visual Instagram campaign designed to reflect the artist’s raw, dark and cinematic aesthetic. The campaign centred around a series of custom cinemagraphs created for each track on the album, formatted for both Instagram Feed and Stories to maximize engagement across platforms. Blending subtle motion with moody visuals, the content helped build anticipation leading up to the release while creating a cohesive visual identity for the project online. The campaign tripled social engagement in the week leading up to launch, and shortly after release, Lais was named Apple Music’s Favourite New Artist of the Week.